Areas of Interest

We are looking for disruptive products, technologies, businesses and capabilities that solve unmet needs in highly dynamic spaces.
We believe these areas will be significant drivers of future consumption.

  • Managing pain without side effects

    A growing population of consumers are actively seeking alternative treatments to manage chronic pain, due to ineffective treatments, cost and/or insurance challenges, and dealing with adverse side effects.

    To improve the lives of people with chronic pain, P&G Ventures is looking to identify products and technologies that contain a fast-moving, consumable product to help consumers sustainably manage the chronic pain symptoms, including solutions that deliver pain relief without side effects and enable people to move and be active.

  • Enhancing male wellness

    In today's environment, what it means to be a man is changing, and men are seeking out the means to express themselves and align with these evolving definitions in new ways. The shifting wellness landscape has given rise to new expressions of masculinity. Yet it has also created self-care expectations for men that may be hard to navigate. Even as expressions of masculinity continue to evolve, the key attributes of masculinity have remained constant - potency, visibility, strength, and vitality.

    P&G Ventures is on a mission to help men through evolving the intersection between the wellness market and changing expressions of masculinity, focused on personal care, hair loss, erectile dysfunction and men's health businesses that contain a fast-moving, consumable product.

  • Maximizing mental and physical performance

    The world is fast paced and everyone is trying to keep up with growing demands at a faster pace. Success is increasingly driven by the power of the mind, yet it is still difficult to make optimal use of your brain. P&G Ventures is on a mission to help people (Millennials, to start) get stuff done, by matching their capability to the needs of the moment.

    Unlike products today that have side effects/hangover effect (e.g. caffeine, prescription stimulants) or products that have no immediate signal of efficacy (e.g. vitamins, probiotics), we are seeking to offer product solutions that contain a fast-moving, consumable product to address focus/acuity/endurance/sleep on demand that are also taking steps to improve longer-term wellness.

  • Caregiving for the aging

    For aging adults, when help is needed to perform daily self-care activities, personal dignity and independence are threatened, and precious relationships are strained. These simple activities become a threat to being able to age at home.

    P&G Ventures is on a mission to help aging adults stay and thrive at home longer by finding solutions that contain a fast-moving, consumable product in the areas that include bathing, continence care, fall prevention (balance/stability/strength), and skin health management.

  • Maintaining a non-toxic home

    Disinfecting surfaces, cleaning floors and killing weeds are just a few of tasks that we consistently do in and around our homes to eliminate harmful things. Unfortunately, eliminating these potential harms introduce other possible harms by way of toxic chemicals.

    P&G Ventures is seeking solutions that contain a fast-moving, consumable product to enable consumers to maintain the health of their homes without using toxic chemicals that could present an even bigger harm to our families.

  • Alleviating Symptoms of Menopause

    Menopause for most women begins in their mid-40s. In developed countries, there are now more women over the age of 45 than under the age of 45. Nearly 1B women worldwide, roughly 40% of the world's female population, and 48MM women in the US alone are over the age of 45. Nearly 90% of them will experience symptoms of menopause driven by the loss of estrogen over time. However, due to lack of information, fear/inaccessibility of treatments, confusion and frustration, 50% of women do nothing to alleviate the sometimes debilitating discomfort and disruptions caused by menopause symptoms.

    P&G Ventures is seeking products and technologies that contain a fast-moving, consumable product to adress symptoms related to menopause without requiring a prescription, including but not limited to: hot flashes, night sweats, mood swings, brain fog, fatigue, weight gain, vaginal dryness, incontinence, and thinning hair.

  • Treating Chronic Skin Conditions & Symptoms

    Healthy, clear skin is a key component to overall health, and can affect one's emotional and mental well-being. When we're comfortable in our own skin, it boosts our self-esteem and confidence. For those that suffer from chronic skin conditions, the journey to clear skin can be long, difficult and expensive. People are often faced with the dilemma of choosing between products that don't work well or dealing with the side effects of harsh chemicals.

    P&G Ventures is looking to identify products and technologies that contain a fast-moving, consumable product to treat, prevent and/or otherwise improve the symptoms of common skin conditions, including, but not limited to: acne, dermatitis, eczema, psoriasis, rosacea, sensitive skin and xerosis.

  • Improving Sleep Through Environment

    For years, the number of hours we sleep each night have outweighed other important factors, such as quality of sleep, that determine whether we are well rested and even overall health.

    P&G Ventures is looking for products and technologies that contain a fast-moving consumable product to enhance not only the number of hours we rest, but the quality of our rest through improved sleeping environments including airflow, air quality, scent, light and sound levels, air temperature and humidity.

Treating Chronic Skin Conditions & Symptoms

Background

Healthy, clear skin is a key component to overall health, and can affect one's mental, emotional and physical well-being. When we're comfortable in our own skin, it boosts our self-esteem and confidence. For those that suffer from chronic skin conditions, the journey to clear skin can be long, difficult and expensive. People are often faced with the dilemma of choosing between products that are safe, but don't work well or dealing with the side effects of prescription medications and harsh chemicals.

P&G Ventures is looking to identify products and technologies that contain a fast-moving, consumable product to treat, prevent and/or otherwise improve the symptoms of common skin conditions, including, but not limited to: acne, dermatitis, eczema, psoriasis, rosacea, sensitive skin and xerosis. We are looking for:

  • Solutions treating or preventing important skin conditions and/or key symptoms
  • Topical or ingestible product forms
  • OTC drugs, cosmetics, supplements, medical foods, nutraceuticals, devices, or other regulatory classification that does not require a prescription
  • Naturally based products with scientific evidence – e.g. sourced from botanicals, food sources, traditional medicine, etc. that provide both acute and chronic benefits.
  • Meaningful and measurable efficacy
  • Early consumer or clinical studies
  • Confirmed human safety
  • Identified regulatory path with primary data needed for FDA approval
  • Clear point of disctinction versus current market alternatives
  • Have IP protection (granted or filed patent applications are preferred).

Please note that only non-confidential information can be accepted for review.

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Non-Toxic Insect Control for Home and Family

Background

P&G Ventures is interested in all segments of insect control (contact killer, barriers, traps, on- body repellents and foggers). We are looking for insect control technologies that:

  • Are non-toxic to people and pets
  • Kill on contact
  • Create barriers
  • Can be used indoors and outside the home
  • Will not impact beneficial species (such as: bees, fish, butterflies).
  • Have a clear point of disctinction versus current market alternatives
  • Have IP protection (granted or filed patent applications are preferred), know how, trade secret, exclusive agreements or some other form of business protection is prefered.
  • Have experimental evidence of efficacy and use ingredients from the FIFRA 25b exempt list (Non 25B are less preferred but also acceptable.)

Please note that only non-confidential information can be accepted for review.

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Redefine Aging at Home

Enable us to age how and where we choose.

Background

A clear trend is emerging in "senior tech". While 10,000 adults turn 65 each day and want to age at home, almost all the innovation in the space is designed for and targeted towards institutional care. Consequently, most aging adults and their caregiving ecosystems remain significantly underserved, creating a unique opportunity to build solutions around the many struggling moments faced in the in-home context. We believe the key to aging how and where we choose is to develop solutions that resolve the simultaneous need to empower aging adults and their caregiving ecosystem.

We are looking for disruptive solutions that solve hard problems in a dignified way in the area of Activities of Daily Living that address some of the biggest threats to being able to age and thrive at home. Areas of immediate interest include:

  • De-risk Showering & Improve Personal Hygiene
  • Care (including UTI management)
  • Hydration Detection & Management
  • Skin Health Management
  • Improved Mobility & Fall Prevention

Please note that only non-confidential information can be accepted for review.

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Alleviating Symptoms of Menopause

Background

Menopause for most women begins in their mid-40s. Nearly 1B women worldwide, roughly 40% of the world's female population, and 48MM women in the US alone are over the age of 45. Nearly 90% of them will experience symptoms of menopause driven by the loss of estrogen over time. However, due to lack of information, fear/inaccessibility of treatments, confusion and frustration, 50% of women do nothing to alleviate the sometimes debilitating discomfort and disruptions caused by menopause symptoms.

P&G Ventures is seeking products and technologies that contain a fast-moving, consumable product to adress symptoms related to menopause without requiring a prescription, including but not limited to: hot flashes, night sweats, mood swings, brain fog, fatigue, weight gain, vaginal dryness, incontinence, and thinning hair. We are looking for:

  • Non-estrogenic solutions for key symptoms of menopause and female aging
  • Product forms including Topicals, Supplements, Medical Foods, Medical Devices or other regulatory classification that does not require a prescription
  • Meaningful and measurable efficacy
  • Consumer-noticeable benefit in an acute/fast manner
  • Early consumer or clinical studies
  • Confirmed human safety
  • Identified regulatory path with primary data needed for FDA approval
  • IP protection (granted or filed patent applications are preferred), know how, trade secret, exclusive agreements or some other form of business protection
  • Be a novel-ingedient delivery and Non-GMO approach to increase function/activity of biologicals

Please note that only non-confidential information can be accepted for review.

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Maximizing Mental and Physical Performance

Background

In an "always on" 24/7 world, everyone is trying to keep up with growing demands at a faster pace. Millennials, in particular, are seeking to enhance the power of their minds to gain a competitive edge and increase their productivity, whether this be in the classroom, the workforce, or even extracurricular pursuits such as e-sports.

Currently, millennials turn to the illegal use of prescription stimulants, such as Adderall and Modafinil, grab energy drinks/shot such as Red Bull, or ingest lots of caffeine. Each of these products comes with an undesired side effect, including jitters, sudden crash in energy, and potential addiction. Additionally, restorative sleep plays a crucial role in cognitive health and function. While good sleep hygiene practices exist, millennials struggle to adopt such practices as they conflict with the demands of their lifestyles and desires. Furthermore, millennials feel disproportionately "stressed" as compared to their baby boomer colleagues, with chronic stress impairing cognitive performance. Urban living introduces additional environmental stressors such as excessive noise, light, etc… that can further impair functions, such as sleep, needed to restore and repair cognitive health.

We are seeking solutions that fall into one or more of the following needs based categories:

  1. Enhanced cognition (focused attention, mental acuity, et al)
  2. Restorative sleep
  3. Building resilience to stress, distraction, and cognitive decline

Mission

P&G Ventures is on a mission to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase resilience to stressors, distraction, and cognitive decline.

What we are looking for:

  • Products/services that impart an immediate enhancement in cognitive function
  • Products/services that aid in achieving restorative sleep
  • Products/services that aid in building resilience to stress, distraction, and/or cognitive decline
  • Products/services that bring the body naturally back into homeostasis when stressed
  • Leading experts (ex. People, institutions, etc…) in fields relevant to the above (ex. Sleep, neuroscience, psychiatry, neurobiology, biochemistry, neuromodulation)

Ideal solution will be/include:

  • Fast moving consumable that adds unique value to the overall product/service
  • Demonstrate evidence of real efficacy (ex. Clinicals)
  • Impart no significant tradeoffs (ex. Jitters, sudden crash in energy, addiction, need for drastic lifestyle change)
  • Can be integrated into consumer’s existing habits

Please note that only non-confidential information can be accepted for review.

Submit Now

Contact us

Please contact us with any business inquiries.
Please do NOT share any confidential information.
Procter & Gamble Ventures
ATTN: Discovery
1 Procter & Gamble Plaza
Central Building 11 Floor
Cincinnati, OH 45202
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