Insights

Insights
World-class marketing and its competitive advantage

Marketing insights to grow your startup  In all the many different tasks, schedules, and challenges that a startup has to contend with, sometimes marketing takes a...

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Insights
How big companies are driving innovation

Five innovation tactics we learned at P&G “Big companies can’t innovate.” At Procter & Gamble, we’ve heard this before, and honestly, we had to admit that...

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Insights
How to get a larger company to acquire your startup

Preparedness is key.   There are many important considerations when selling your startup to a larger company. At Procter & Gamble, we’ve been through this process...

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Insights
How to form startup partnerships and why they help

Here’s how you connect with industry giants (and why you should) Startups and corporations can seem like opposites, but they share a deep similarity—they both want...

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Insights
The disruptive nature of the startup studio and why it’s the future

Startup studios aren’t a passing trend. They’re here to stay. You’ve heard of an incubator, accelerator, and a VC firm. You may even have some personal...

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Insights
How to best position your CPG startup for an acquisition

Learn the most important mindset when positioning your CPG startup for acquisition. Many of the successful startups we’ve talked to emphasized the importance of preparing an...

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Insights
How we validate ideas for new products

The process P&G Ventures uses to drive innovation At Procter & Gamble, we want to see innovation from anywhere we can. It’s something we encourage in...

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Insights
Best practices for scaling CPG startups

How CPG startups can scale effectively At P&G Ventures, we’re committed to helping startups and entrepreneurs succeed because we share a mission of creating products that...

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Insights
The most effective ways to get funding for your CPG startup

Practical steps for creating your plan  Many people find talking about money difficult, and asking for it can be even more uncomfortable. So we understand the...

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Insights
P&G Ventures Presents: Gender Bias in Medicine: Advancing Women’s Health at SXSW

Gender bias in the workplace has been recognized for decades, but only recently has the impact of gender bias on the health care of women been...

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Insights
P&G Ventures Presents: Fairness for Black, Latinx & Female Entrepreneurs at SXSW

While many cheered an unexpected boom in venture capital investment in startups 2020, access to that money was unevenly distributed. According to Crunchbase, of the record...

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Insights
Retail complexities for CPG startups

How CPG startups can navigate retail complexities while scaling At P&G Ventures, we’re committed to helping startups and entrepreneurs succeed because we share a mission of...

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