Submissions are closed

P&G Ventures, the early-stage startup studio within P&G, is now accepting submissions for its next virtual pitch competition. The Procter & Gamble Company will make its virtual return to CES 2021 alongside other top innovators from around the world to showcase how it's combining deep consumer understanding and cutting-edge technologies to develop connected, innovative products and services that transform everyday consumer experiences.

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P&G Ventures partners with entrepreneurs, inventors, and startups to discover and create consumer products, brands, and businesses that solve people's needs in categories new to P&G. Each P&G Ventures partnership is unique, providing funding and access to P&G's experts, resources, and capabilities to help partners find their best customers, prove their technology, and create their brand.

The winner will be selected by a panel of P&G executives including Leigh Radford, Vice President and General Manager at P&G Ventures, Julie Setser, Vice President of R&D at P&G Ventures, Kristina Rogers, Global Consumer Industries Leader at EY, and Courtney Reum, Co-founder of M13. Winner will also receive $10,000 and a chance to partner with P&G Ventures.


Top Three Finalists Receive

Opportunity to Pitch to a panel of executives | Pre-Pitch Mentorship

One Grand Prize Winner Receives

$10,000 Cash Prize | Chance to partner with P&G Ventures

A complimentary invitation to the EY Strategic Growth Forum®

An opportunity to pitch the M13 investment team, coupled with mentoring sessions from M13

What's Required

You will be required to create an account and submit your innovation through the web portal powered by KITE®.

In addition to filling out the submission form, submitters will also be required to submit an original pitch deck of no more than 12 slides describing a technology that has a fast-moving consumer good that the entrant has developed that will improve the way people take care of their families, keep their homes clean, or live healthier lives.

Specific categories of interest are below.

Read our FAQs

Important Dates

Submissions Open:
Submissions Closed:
Top 3 Finalists Selected:
Week of Dec 14th

Virtual Pitch Event:

Register to watch



Sarah Hill, CEO & Chief Storyteller

2020 P&G Ventures Virtual Innovation Challenge Winner