Emerging Frontiers

Focus Area: Emerging Frontiers | Reading time: < 1 minute

P&G Ventures is interested in consumable products that are (1) not in one of P&G’s current categories, (2) not businesses P&G has exited (food, beverage, Rx, pet, fine fragrance, color cosmetics, hair color), and (3) that improve peoples’ lives by solving pain points, providing noticeable superiority and has an ownable benefit. We have a particular interest in solutions that keep valuable items at their best, bring the qualities of nature and outdoors into their homes in order to create a healing, nurturing environment or make it easy for consumers to turn their homes and communities into resilient, smart, productive and resource-efficient micro-systems that use less and reuse more.