Balanced Protection

Focus Area: Balanced Protection | Reading time: < 1 minute

People want to be protected from “bad” bacteria while not getting rid of the “good” bacteria. We’re looking for products that can connect with existing habits to help people feel as though they’ve successfully cleaned their homes without overcleaning, while allowing them to take the safety of their homes wherever they go. We are particularly interested in solutions that sanitize soft surfaces like clothing, carpet, and upholstery.