In today’s environment, what it means to be a man is changing, and men are seeking out the means to express themselves and align with these evolving definitions in new ways. The shifting wellness landscape has given rise to new expressions of masculinity. Yet it has also created self-care expectations for men that may be hard to navigate. Even as expressions of masculinity continue to evolve, the key attributes of masculinity have remained constant—potency, visibility, strength, and vitality.
P&G Ventures is on a mission to help men through evolving the intersection between the wellness market and changing expressions of masculinity, focused on personal care, hair loss, erectile dysfunction and men’s health businesses that contain a fast-moving, consumable product.