P&G Ventures is on a mission to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase resilience to stressors, distraction, and cognitive decline.
Background
In an “always on” 24/7 world, everyone is trying to keep up with growing demands at a faster pace. Millennials, in particular, are seeking to enhance the power of their minds to gain a competitive edge and increase their productivity, whether this be in the classroom, the workforce, or even extracurricular pursuits such as e-sports.
Currently, millennials turn to the illegal use of prescription stimulants, such as Adderall and Modafinil, grab energy drinks/shots such as Red Bull, or ingest lots of caffeine. Each of these products comes with an undesired side effect, including jitters, sudden crash in energy, and potential addiction. Additionally, restorative sleep plays a crucial role in cognitive health and function. While good sleep hygiene practices exist, millennials struggle to adopt such practices as they conflict with the demands of their lifestyles and desires. Furthermore, millennials feel disproportionately “stressed” as compared to their baby boomer colleagues, with chronic stress impairing cognitive performance. Urban living introduces additional environmental stressors such as excessive noise, light, etc… that can further impair functions, such as sleep, needed to restore and repair cognitive health.
We are seeking solutions that fall into one or more of the following needs based categories:
- Enhanced cognition (focused attention, mental acuity, et al)
- Restorative sleep
- Building resilience to stress, distraction, and cognitive decline
Mission
P&G Ventures is on a mission to help people (Millennials, to start) optimize/enhance their everyday cognitive performance by (a) boost immediate focus/energy when needed, (b) restore cognitive health via restful sleep, and (c) increase resilience to stressors, distraction, and cognitive decline.
What we are looking for:
- Products/services that impart an immediate enhancement in cognitive function
- Products/services that aid in achieving restorative sleep
- Products/services that aid in building resilience to stress, distraction, and/or cognitive decline
- Products/services that bring the body naturally back into homeostasis when stressed
- Leading experts (ex. People, institutions, etc.) in fields relevant to the above (ex. Sleep, neuroscience, psychiatry, neurobiology, biochemistry, neuromodulation)
Ideal solution will be/include:
- Fast moving consumable that adds unique value to the overall product/service
- Demonstrate evidence of real efficacy (ex. clinicals)
- Impart no significant tradeoffs (ex. jitters, sudden crash in energy, addiction, need for drastic lifestyle change)
- Can be integrated into consumer’s existing habits