The Studio Process
We break it into three phases: Discover. Create. Build.
We aren’t focused on short-term growth. We’ve mapped out a fluid process for longstanding, repeatedly purchased products that have a great shot at becoming an enduring brand. It’s also a very human process. You’ll have unique speedbumps—everyone does. So you’ll need very specific support from us, whether that’s supply chain management or branding from A to Z. So although every partnership will take its own shape, here’s our general process:
This phase is all about research, creative problem solving, understanding consumer tensions, and running small experiments in the real market to see what sticks or falls. It’s the time for risk, tweaking business models, tapping into expert panels and resources. And it’s where something goes from zero to interesting.
Depending on scope and area, it’s now time for moving from leap-of-faith possibilities into a million dollar plan. Here’s when, together, we choose how to develop the next big phase.
Key milestones are hit, the brand is performing beautifully, and it’s time to take it to the next level—with all the advantages of a massive, global growth engine.
Not every partnership needs the same support or resources, but this is what we’re good at:
- Consumer insights
- Product development
Our Partnership Stories
Together, we’re creating a robust portfolio of brands. Each story here represents people who started in shoes like yours and have become something dynamic. We hope these stories inspire your own journey.
We walked into the first meeting at Proctor & Gamble and within minutes it was pretty clear to us this is the group that pioneered evidence-based consumer products…so we were almost instantly working hand in glove. It was one team—one set of goals. It was seamless.
For an early stage company to work with a large company, you’re so different culturally. But P&G Ventures made a home for our entrepreneurial ‘Go get it, knock it down, move fast, pivot’ approach. And we found somebody who saw the world the same way we did.