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Media Alert: Procter & Gamble Announces 2019 P&G Ventures Innovation Challenge


P&G Ventures is issuing a formal invitation to all entrepreneurs, inventors, visionaries and startups to submit your product for consideration to win an all-expense paid trip to pitch live on the P&G stage at The International Consumer Electronics Show 2019 in Las Vegas, NV. The winner of the pitch will receive $10,000, qualify as a finalist in a Techstars® accelerator and be provided complimentary attendance to the EY Strategic Growth Forum®.

Submissions close

P&G Ventures fuels its parent company’s growth by creating new brands and businesses that solve consumers’ everyday problems in product categories where P&G does not currently provide a solution.

P&G Ventures functions as a startup studio within Procter & Gamble. It takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. It not only provides funding and expertise, but also functions as an incubator that’s intimately involved in growing startups. P&G Ventures is designed to serve entrepreneurs; this integral element of its mission is a critical point of differentiation.

The P&G Ventures Innovation Challenge is an open call for entrepreneurs to submit their innovative products for a chance to partner with P&G Ventures to create the next billion-dollar brand.

A total of three finalists will be selected and given the opportunity to present their products to the P&G Ventures leadership team in-person at CES 2019. The ultimate winner will be selected by a panel of expert judges, including Leigh Radford, Vice President and General Manager of P&G Ventures, and David Cohen, Founder and co-CEO of Techstars.

Radford said of the Innovation Challenge, "P&G Ventures provides expertise and funding for entrepreneurs. Our partners find that our expertise in areas like R&D, brand building, and manufacturing are valuable to startups. Entrepreneurs bring unique know-how, experience, and agility. Together, we create wins-wins!"

P&G Ventures is interested in fast-moving, consumable products in retail, direct-to-consumer, digital, device and service-enabled business models. The firm's focus on these areas is driven by its understanding of the factors that will power global consumption in the future and the ways in which products will be consumed. Any product submissions must address one of these needs:

  • Alleviating Symptoms of Menopause
  • Treating Chronic Skin Conditions & Symptoms
  • Improving Sleep Through Environment
  • Caregiving For the Aging
  • Maintaining a Non-Toxic Home
  • Maximizing Mental and Physical Performance
  • Managing Pain Without Side Effects
  • Enhancing Male Wellness

Submissions can be made through and must be submitted by Nov. 25, 2018, at 11:59 p.m. EST.

About Procter & Gamble:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

Media Contact:
Cate DeBenedictis
P&G Ventures Contact:
Richard Mason

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