Building a Great Business Starts with a Great Brand: A Conversation with Amy Errett

January 26th, 2021 | Reading time: < 1 minute

P&G Ventures SVP and Founder Leigh Radford speaks with Madison Reed founder and CEO Amy Errett about her quest to disrupt the $30 billion hair color industry. In this discussion, the two will discuss the benefits and challenges of building a brand through a direct-to-consumer business, the importance of partnerships, understanding your customer, finding your “inner genius,” and lessons learned along the entrepreneurial journey.

Participants:
• Leigh Radford – PG Ventures, SR Vice President
• Amy Errett – CEO of Madison Reed