P&G Is Developing Its Next Big Thing in a Room Buzzing With Flies
It’s a classic setup: A psychology grad, a microbiologist, and a chemical engineer walk into a room buzzing with flies. The psych grad is versed in feminine-hygiene products. The microbiologist has a side business in eco-friendly yards. The chemical engineer specializes in wet wipes. The room, OK, it’s not a bar, but the University of Cincinnati’s Benoit Laboratory has its charms, too.