New Brands in New Spaces

WHERE BRANDS ARE BORN

P&G is known for creating some of the world's most iconic brands. At P&G Ventures, we create new brands in new spaces to help consumers live life better.

NEW TO
THE WORLD

We are focused on solving unmet consumer needs with iconic new products, and then developing those businesses to become the next billion-dollar brand. Our winning teams are delighting consumers, entering and growing new spaces for P&G that are outside of the Company’s current categories, including pest control, lawn and garden, and pet parenting.

Woman in sheer dress reaching upwards to embrace the moon.

WHERE WE PLAY

Zevo Flying Insect Trap plugged into outlet with conduit.

Pest Control

LAWN AND
GARDEN

Laughing woman in sandals petting leashed chocolate Labrador retriever.

Pet Parenting

HOW BRANDS ARE BORN

CURATED PORTFOLIO POWERED BY SCIENCE

We're creating the future of the consumer packaged goods industry. We hate tradeoffs. We want the best for our consumers and we're obsessed with finding new ways to solve their daily problems.

Male scientist conducting research and development on Zevo in-home insect control products in laboratory setting.

ICONIC AND IRRESISTIBLE
PRODUCTS

We combine P&G's mastery with the passion and magic of entrepreneurs, innovators and creators to design products that deliver superior and irresistible performance that drive consumer choice.

Zevo Insect trap plugged into wall outlet.

GO BIG, GO FAST

We bring new-to-the-world brands and products that drive explosive category growth. We are awakening spaces ripe for innovation so that we can serve and delight consumers – making their lives better.