We are focused on solving unmet consumer needs with iconic new products, and then developing those businesses to become the next billion-dollar brand. Our winning teams are delighting consumers, entering and growing new spaces for P&G that are outside of the Company’s current categories, including pest control, therapeutic skin care, pet parenting, and automotive.
CURATED PORTFOLIO POWERED BY SCIENCE
We're creating the future of the consumer packaged goods industry. We hate tradeoffs. We want the best for our consumers and we're obsessed with finding new ways to solve their daily problems.
We combine P&G's mastery with the passion and magic of entrepreneurs, innovators and creators to design products that deliver superior and irresistible performance that drive consumer choice.
GO BIG, GO FAST
We bring new-to-the-world brands and products that drive explosive category growth. We are awakening spaces ripe for innovation so that we can serve and delight consumers – making their lives better.
Fueled by Our Diverse + Entrepreneurial Culture
*Calendar Year 2022, NielsenIQ Scanning Data, Pest Control Category (Insecticides and Insect Repellent)
People Friendly, Bug Deadly
Zevo… the first truly new bug control solution to disrupt the market in more than a half a century – it's made to bother bugs. Not your family.Explore Zevo
Get chronically good skin with Bodewell
Therapeutic skin care products designed with the ambition to truly change the lives of those with chronic skin conditions like eczema and psoriasis. We believe everyone should be able to live life on their own terms, not dictated by their skin challenges.Explore Bodewell
How Procter & Gamble Disrupted Insecticides with Startup Brand
This Surprisingly Stylish $30 Bug Trap 'Works Disgustingly Well' — and It's Incredibly Easy to Empty.
Bodewell named one of the Best Winter Skin Care Products by cnet
Zevo Named Best Overall Fly Trap by HGTV
Bodewell Wins Allure Best of Beauty 2022