An internal Procter & Gamble studio partnering with startups, entrepreneurs, and inventors to build brands and businesses within the consumer packaged goods space.
Improving how people care for their families, clean their homes, and elevate their wellbeing.
Learn how we partnerWhat our partners have to say:

Open for business.

Read how your game-changing innovation meets an over 180 year-old, multinational, multi-billion dollar corporation.
Read an Entrepreneur’s StoryTogether, we’ll create something fresh.
Our partnerships are never a one-size-fits-all experience. We customize right out of the gate—everything from our level of involvement to appropriate phases of funding and building the expert team around you.
See our Focus AreasOur Partnership Stories
Together, we’re creating a robust portfolio of brands. Each story here represents people who started in shoes like yours and have become something dynamic. We hope these stories inspire your own journey.
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Doctors + Haus Pharmaceuticals + P&G Ventures = MetaDerm
We walked into the first meeting at Procter & Gamble and within minutes it was pretty clear to us this is the group that pioneered evidence-based consumer products…so we were almost instantly working hand in glove. It was one team—one set of goals. It was seamless.
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An Entrepreneur Trio + Tech Startup + P&G Ventures = Zevo
For an early stage company to work with a large company, you’re so different culturally. But P&G Ventures made a home for our entrepreneurial ‘Go get it, knock it down, move fast, pivot’ approach. And we found somebody who saw the world the same way we did.