New Brands in New Spaces

WHERE BRANDS ARE BORN

P&G is known for creating some of the world's most iconic brands. At P&G Ventures, we create new brands in new spaces to help consumers live life better.

NEW TO
THE WORLD

We are focused on solving unmet consumer needs with iconic new products, and then developing those businesses to become the next billion-dollar brand. Our winning teams are delighting consumers, entering and growing new spaces for P&G that are outside of the Company’s current categories, including pest control, therapeutic skin care, pet parenting, and automotive.

Woman in sheer dress reaching upwards to embrace the moon.

WHERE WE PLAY

Zevo Flying Insect Trap plugged into outlet with conduit.

Pest Control

Close up of manicured hands applying Bodewell moisturizing lotion.

Therapeutic
SKINCARE

Laughing woman in sandals petting leashed chocolate Labrador retriever.

Pet Parenting

Automotive

HOW BRANDS ARE BORN

CURATED PORTFOLIO POWERED BY SCIENCE

We're creating the future of the consumer packaged goods industry. We hate tradeoffs. We want the best for our consumers and we're obsessed with finding new ways to solve their daily problems.

Male scientist conducting research and development on Zevo in-home insect control products in laboratory setting.

ICONIC AND IRRESISTIBLE
PRODUCTS

We combine P&G's mastery with the passion and magic of entrepreneurs, innovators and creators to design products that deliver superior and irresistible performance that drive consumer choice.

Close up of hands displaying Bodewell eczema and psoriasis skin care products.

GO BIG, GO FAST

We bring new-to-the-world brands and products that drive explosive category growth. We are awakening spaces ripe for innovation so that we can serve and delight consumers – making their lives better.

Man and woman collaborating in an office setting.

Fueled by Our Diverse + Entrepreneurial Culture

A HINT OF OUR MAGIC

*Calendar Year 2022, NielsenIQ Scanning Data, Pest Control Category (Insecticides and Insect Repellent)

People Friendly, Bug Deadly

Zevo… the first truly new bug control solution to disrupt the market in more than a half a century – it's made to bother bugs. Not your family.

Explore Zevo

Get chronically good skin with Bodewell

Therapeutic skin care products designed with the ambition to truly change the lives of those with chronic skin conditions like eczema and psoriasis. We believe everyone should be able to live life on their own terms, not dictated by their skin challenges.

Explore Bodewell