You win.

When you’re backed by a partner with 180 years of billion dollar brand building expertise.

Our Process

Our team is your team

We’ll surround you with all the experts you need right when you need them – from business leaders, scientists, legal, and more.

Leverage our capabilities

From navigating supply chains to getting your foot in the door at a retailer, get faster further by taking advantage of our experience.

Create a unique partnership

Not every partnership requires the same resources or support, so let’s start with what the ideal partnership looks like for you.

We win.

When your new-to-the-world innovation allows us to play in new categories, become your passionate advocates, and add to Procter & Gamble’s list of successful brands.

See all our successful brands

Consumers win.

When we combine our talents to create something that truly makes their lives better.

View Success Stories

Our Focus Areas


Non-Toxic Home and Garden

The global home insecticide market is dominated by products formulated with harsh chemicals. P&G Ventures is interested in effective, safe solutions that control insects in and out of the home and on plants, are safe to use around people and pets, and perform as well or better than what’s on the market today.


Active Aging – Women

Women want—and deserve—to live vibrant, active lives from their teens through their golden years, but their unique health issues can make that difficult. We’re looking for solutions that address issues ranging from menopause symptoms to migraines, from UTIs to yeast infections, from painful sex to stress incontinence, and other uniquely female challenges.


Active Aging – Men

As men grow older their quality of life can be negatively impacted by age-related issues such as incontinence, mobility challenges and sexual dysfunction. P&G Ventures is looking for solutions to help men age with vitality and live their fullest lives.


Healthy Skin

As the body’s largest organ, skin health is closely tied to overall health. P&G Ventures is looking for new technologies to help consumers keep their skin looking, feeling and functioning at its best especially in addressing acne, sun protection, hyperpigmentation, eczema and psoriasis.


Food Preservation & Waste Reduction

The United States Food and Drug Administration estimates that 30-40 percent of food in the U.S. is wasted, costing consumers money and harming the environment. To reduce this food waste and save consumers time and money, P&G Ventures is looking for technologies that keep food fresher for longer.


Daily Wellness

People want to live their healthiest lives and maximize their “wellspan.” P&G Ventures is looking for health solutions to help consumers live their best lives.


Go-Anywhere Clean

People want to be protected from “bad” bacteria while not getting rid of the “good” bacteria. P&G Ventures is looking for products to help consumers clean their homes—and keep them clean–with safe solutions they can take wherever they go


Helping Parents

Parents are looking for solutions to help them raise healthy, resilient children. They may also be looking for ways to maintain their health through the prenatal phase and post-partum. P&G Ventures is looking for solutions to support both parents and children ages 0-5 during this critical stage.

Think you have the next big idea?

Whether you’re an entrepreneur, startup, inventor, or otherwise, if you have a game-changing idea, let’s explore if our startup studio is the right fit for you.

Let’s talk